10 Tips to Prep for Branding Photoshoot

You finally booked your personal branding photographer! Excited (and probably a bit nervous) you may be wondering how to get the most out of your experience and get the best images of you for your social presence. How much effort should you put into preparing for your branding photoshoot? As I always tell my clients: “Fail to prepare, prepare to fail”. While you may not “fail” your photoshoot, being prepared is essential to the success of your photo session. 

Here are the 10 tips to make sure your shoot turns out fantastic and you have many versatile images to share on your website, social media and the rest of the online presence. 


1. WHAT SHOULD I WEAR FOR MY BRANDING PHOTOSHOOT

Your wardrobe is extremely important. Ideally you should have discussed your color pallet with your photographer but as a general rule you should try to keep a cohesive set of colors that represent your brand. If it’s pastel, try to have a few outfits in the similar color family. This way when you post on your website or social media, your images look consistent and your clients can easily recognize your brand month many of your competitors. 


2. DON’T FORGET HOW THE CLOTHING FITS

While some silk button-down shirts or bulky sweaters may look great on you in real life, they may not look as flattering in photographs. Try to go for a more fitted look (but not too tight) and avoid anything too loose. Loose fitting clothing can add volume and make you look bulky. Also try to stay away from prints, they often look too busy and take away from the main star YOU


3. USE PROFESSIONAL MAKE UP & HAIR ARTIST

It’s worth the expense.  A professional will know what type of make up to use on you, especially if you explain to them you are getting ready for a professional photo shoot. They know to go a little heavier on the eye makeup (to make them pop),  use powder in the right places so you don’t look to shiny, etc.. You also want to be happy with the way your hair looks, don’t want to waste valuable shooting time to fiddle with your hair every 10 minutes. You can easily hire someone to come to your house. If you don’t know any makeup or hair artist you can find someone good on apps like Glamsquad, Priv, Bella on Demand, The Glam App, and beGlammed. 


4. EAT WELL & STAY HYDRATED

A week prior to the shoot I always recommend to be extra vigilant about not consuming too much salt (to avoid bloating), drinking lots of water, eating lots of fruits and veggies. You don’t want any unexpected breakouts and want to feel healthy and glowing for your shoot. Make sure to eat a good healthy breakfast before coming to your shoot. You will be surprised how exhausting it can be to hold poses and pay constant attention to a photographers directions. You want to have plenty of energy to keep going for a few hours. 


5. KEEP YOUR NAILS AN CLOTHING CLEAN

Unless having bright nails and hair color is part of your brand, try to stay away from anything that may look too dated a few years down the line. Having a clean neural color will look best. Don’t forget to use lint remover and have your clothing ironed or steamed, wrinkles look terrible in pictures. 


6. MUSIC CHANGES YOUR MOOD

Don’t be shy about brining your playlist with you. Chances are, if it’s your fist photoshoot, you will feel a bit nervous and there is nothing like your favorite tunes to get you relaxed and put you in the right mood. Or if the photographer has music on already, ask to change the station to your preferred genre. She or he will be happy to do so! 


7. THINK ABOUT WHERE YOU WANT TO BE PHOTOGRAPHED

Are you picturing yourself being photographed at a cafe while you are working on your laptop and sipping a latte? Walking through a blooming lavender field or midst of a busy city? Depending on your branding needs you may need to pick different locations in addition to the photo studio. 


8. CREATE A MOODBOARD

Pinterest if your best friend here. Create your own personal branding photography board and start pinning! Use is as creatively as you want, pin different outfits, colors that you like, locations, poses, jewelry, etc.. And share this with your photographer. This way you are on the same page with what you want to achieve and the photographer doesn’t have to guess what your specific vision is.


9. USE PROPS

Props can be very useful expressing your brand mission and aesthetics. If you want to keep a continuity of color in all images but do not want to wear same color clothing you can bring a prop into your scene (a pink pastel planner or blush blue mug). If you are a nutritionist it helps to have some fresh fruits & veggies in the background, holding a green juice or perhaps an action shot of you making a meal.


10.  DECIDE ON WHERE THE PICTURES WILL BE USED

Last but not least make sure you communicate to your photographer where these images will be used. Do you need a horizontal shot as a header for your website? One for about me page? Press release? Write a list so you do not forget anything on the day of the shoot. 


Need a photographer? Email me at oksanapali@gmail.com for a free consultation.

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