Personal Branding Trends To Keep an Eye On In 2022

Written By Guest User

Whether you realize it or not, personal branding is everywhere! The way you portray yourself on social media, at work, or even to your friends and family is all part of your personal brand. It’s especially prevalent in relation to your business. Looking to establish your personal brand in 2022? Keep reading to find out what personal branding trends you’ll need to watch for in 2022. 

  1. Lead with Compassion: This should go without saying, but compassion is key. Something to be aware of and note going into 2022, is that compassion will need to be a major element of your content and personal brand. Your audience wants to connect with a genuine person, and the easiest way to be genuine is to show your compassion. Relate to your audience and show them that you understand and identify what they need help with.

  2. New Social Media Platforms: I don’t think anyone predicted the rise of TikTok back in 2019. But those that did and got ahead of everyone else have set themselves up for success. It can be difficult to open ourselves up to trying new social media platforms, but stepping outside of your comfort zone can be a game changer for your personal brand and business. The create opportunities to network and build relationships with potential clients, colleagues, and audiences. 

  3. Entertain, Entertain, Entertain: 2022 is the year to overcome your camera shyness and let your confidence shine through your content. You’ll want to make sure you’re planning and creating content that is a balance of educational and entertaining. It needs to provide value but also keep your audience hooked. A great example of this is short form video content, aka Reels and TikToks. By now you’ve definitely seen how reels and tik toks have taken over the social media space. That’s because they are quick, to the point, and entertain in a way that standard content hasn’t been able to do. 

  4. Video Content: As mentioned above, short form video content has taken over the social media world. While reels and tik toks should absolutely be a part of your content plan, there are other ways videos can play a part in your personal branding. An amazing way to network and reach new audiences is to participate in lives. These help you meet and discuss topics with experts in your niche while bringing your followings together. 

Make 2022 the year your personal brand flourishes by staying on top of these trends. Follow me on Instagram @oksana.pali for more tips on how to grow and establish your personal brand!

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