What is Branding Photography?

What is Personal Branding Photography Shoot? 

A personal branding photography shoot is referred to a photo session for entrepreneurs or small business owners who want to grow their businesses with authentic, high-quality images. To stand out from competition an entrepreneur needs to invest in developing their own personal brand. 

Why? Because in today’s digital world, your online presence dictates whether or not people choose to do business with you.  A professional personal brand photoshoot is the first step to building your brand presence. Whether you are an aspiring entrepreneur or an established business owner, the right online presence can make you stand out of the crowd. With personal branding photography you can tell a story of your brand and show your unique personality to build trust & loyalty with your clients.

Why is Personal Branding so Important? 

A strong personal brand can lead to interviews, partnerships and speaking engagements. When potential clients look you up on the internet, they need to see a strong presence with fresh content in your area of expertise as well as a sharp and professional image of you. 

Your personal brand has the power to make or break your professional growth. Take charge of your opportunities by distinguishing yourself from your peers and competitors.

Personal branding is a multifaceted strategy that incorporates building and optimizing social media profiles, generating content about you and your work, identifying your goals, and of course creating a professional and unique image that represents you and your brand. 

Working with an experienced photographer who specializes in personal branding will guarantee an end product that will help you meet your branding goals, elevate your business to the next level and help present you as an expert in your field. 

Is Branding Photography for Me? 

Do you own a business? Are you a career driven professional? Do you have a website or have presence on any social media platforms? Do you want to grow your business? Do you want to stand out from the ever-growing competition? Do you want to attract your ideal customers who will stay loyal and spread the word about your products or services?  Chances are you said yes to many of these questions. 

It is well known that Facebook, LinkedIn, Instagram, Twitter, etc. posts that include an image receive 120% to 180% more visibility and engagement! Your customers do not only want but expect to see the face of your brand. 

People do business with people, not businesses. By showing your unique self you can create a sense of trust and therefore connect with them on a deeper level. 

Having a cohesive set of images sprinkled throwout your website tells your customers a story about you and your business. People want to know that you are a real person.

Why Should I Hire a Personal Branding Photographer? 

It's hard enough to be an entrepreneur and run a business. Now you have to become a pro photographer and spend money on expensive cameras & equipment? Not to mention the time it will take to learn professional photography?

This is where an experienced branding photographer can bring value to your business. Outsourcing the process of creating images & content for your business will take a lot of weight off your shoulders and will save you many hours which could be better spent on growing your business and engaging with your clients. 

By having a set of fresh new images at your disposal you can stop worrying about creating content and focus on other important aspects of your business. 

How Often Should I Schedule Branding Photo Sessions? 

Ideally you should refresh your online presence every 3 months. You will need more new content and perhaps new products/services you will want to talk about. If that sounds like a lot simply start with one per year and you can schedule more as needed. The goal is to consistently have fresh, eye catching content for your fans to see. 

How Do I Find & Hire a Personal Branding Photographer? 

It is imperative to collaborate with a photographer who understands your vision. Your personal branding photographer should be on the same page with the image your are looking to create but also be knowledgeable enough to let you know what may or may not work for your personal brand, which will save you time and money. 

She or he should always request a phone/video/in-person consultation prior to the photo shoot to truly understand and properly develop your vision. 

Be sure to work with an experienced personal brand photographer who specializes in this area. Every entrepreneur and business owner is unique and requires a tailored photo session that will capture your essence and authenticity which will translate into stunning eye catching images that will help you build rapport and trust with your potential clients.