5 Reasons Your Clients Don’t Take you Seriously


Congratulations, you did it! You finally took the leap and followed your heart’s desire to start your dream business. You took the risk, put in the work and put everything on the line for this dream. Now what? You you had a few clients here and there but your business is not taking off as fast as you had imagined? Before you get completely frustrated and give up on this life long dream, consider looking at yourself and your business objectively. Ask yourself these few questions (and be honest). 

1. ARE YOU DOING YOUR BEST WORK

Often times in the early stages of a new business, the business owner is eager and hungry to grasp at any project that comes their way. They have a hard time saying no to clients and end up setting the bar higher than they can reach it.  Trouble is, this is not a sustainable business model. If you are over promising and under delivering it can cost you returning clients and referrals. 

Now, think back to your last 3 jobs, when your client hired you for a service, did you meet their expectations enough for them to run to their friends and rave about you? Did you solve whatever problem they needed help solving? If service was the reason they hired you, put yourself in their shoes and think about how satisfied would you have been receiving that service. It’s very easy to say “Sure! I can do it!” but you should make sure you have enough time and resources to complete the task. 

2. ARE YOU CONSISTENT AND PREDICTABLE?

How well do you communicate with your clients? Are you quick to reply to their emails or calls? Today’s world is impatient and clients often want the service to begin as soon as they made up their minds to hire you or they want the product shipped as soon as they ordered it. 

While it is not possible for us to be on call 24/7 (because we all require some much needed healing personal time) if you have demanding clients perhaps you can automate some parts of your business? If you often get asked the same questions consider creating a list of Questions & Answers that you can direct your clients to right on your website, or perhaps you have pre written responses saved on your phone/computer which you can quickly share with your clientele. This can save you lots of time by eliminating redundancy. 

Perhaps you can invest in a Virtual Assistant that can take some of the admin or customer service related work off your hands. 

The most important thing is that each client feels like they are your only client and that if they have an issue or a question, you will get back to them in a timely manner. 

3. DO YOU HAVE A PERSONAL BRANDING PRESENCE

Today it’s not enough to simply have a great product or provide great service. Your customers want to connect with you on a personal level. While branding may sound daunting or difficult it doesn’t have to be overly complicated. Choosing the right color pallet for your brand and using it in your promotional materials and on social media is a great start. Most very successful entrepreneurs, such as Marie Forleo, Amy Porterfield,  Julie Solomon and Jenna Kutcher are perfect examples of how it can take your business to the next level. 

One of the most important aspects of creating your personal brand is hiring a personal brand photographer. It’s smart to hire an experienced professional who specializes in this photography niche. Someone who will understand your vision and will work with you to create a beautiful set of images to reflect your vision.  Amy Porterfield dedicated an entire podcast on this topic, you can find it here https://www.amyporterfield.com

4. DO YOU TALK NEGATIVELY ABOUT YOUR COMPETITION

True professionals will never talk badly about peers in their industry. Don’t do it, it will only make you look bad. Your work should speak for itself. Your customer interactions with you should only be positive. Let’s face it, negative talk is the opposite of positive, so leave it out of your client conversations. Even if a client brings up and speaks badly about your competitor, resist the urge to participate, hear them out and try to shift the attention back to you and your amazing work. 

5. ARE YOU LISTENING TO YOUR CLIENT’S NEEDS

Of course you are a professional and even though you may know what will work best for your client, they may have their own original ideas. Make sure to truly listen to what they want. I suggest creating a questionnaire for clients to fill out. Not only will it give you a better understanding of what your client wants, it may help them narrow down their vision and help better communicate their ideas with you. 



10 Tips to Prep for Branding Photoshoot

You finally booked your personal branding photographer! Excited (and probably a bit nervous) you may be wondering how to get the most out of your experience and get the best images of you for your social presence. How much effort should you put into preparing for your branding photoshoot? As I always tell my clients: “Fail to prepare, prepare to fail”. While you may not “fail” your photoshoot, being prepared is essential to the success of your photo session. 

Here are the 10 tips to make sure your shoot turns out fantastic and you have many versatile images to share on your website, social media and the rest of the online presence. 


1. WHAT SHOULD I WEAR FOR MY BRANDING PHOTOSHOOT

Your wardrobe is extremely important. Ideally you should have discussed your color pallet with your photographer but as a general rule you should try to keep a cohesive set of colors that represent your brand. If it’s pastel, try to have a few outfits in the similar color family. This way when you post on your website or social media, your images look consistent and your clients can easily recognize your brand month many of your competitors. 


2. DON’T FORGET HOW THE CLOTHING FITS

While some silk button-down shirts or bulky sweaters may look great on you in real life, they may not look as flattering in photographs. Try to go for a more fitted look (but not too tight) and avoid anything too loose. Loose fitting clothing can add volume and make you look bulky. Also try to stay away from prints, they often look too busy and take away from the main star YOU


3. USE PROFESSIONAL MAKE UP & HAIR ARTIST

It’s worth the expense.  A professional will know what type of make up to use on you, especially if you explain to them you are getting ready for a professional photo shoot. They know to go a little heavier on the eye makeup (to make them pop),  use powder in the right places so you don’t look to shiny, etc.. You also want to be happy with the way your hair looks, don’t want to waste valuable shooting time to fiddle with your hair every 10 minutes. You can easily hire someone to come to your house. If you don’t know any makeup or hair artist you can find someone good on apps like Glamsquad, Priv, Bella on Demand, The Glam App, and beGlammed. 


4. EAT WELL & STAY HYDRATED

A week prior to the shoot I always recommend to be extra vigilant about not consuming too much salt (to avoid bloating), drinking lots of water, eating lots of fruits and veggies. You don’t want any unexpected breakouts and want to feel healthy and glowing for your shoot. Make sure to eat a good healthy breakfast before coming to your shoot. You will be surprised how exhausting it can be to hold poses and pay constant attention to a photographers directions. You want to have plenty of energy to keep going for a few hours. 


5. KEEP YOUR NAILS AN CLOTHING CLEAN

Unless having bright nails and hair color is part of your brand, try to stay away from anything that may look too dated a few years down the line. Having a clean neural color will look best. Don’t forget to use lint remover and have your clothing ironed or steamed, wrinkles look terrible in pictures. 


6. MUSIC CHANGES YOUR MOOD

Don’t be shy about brining your playlist with you. Chances are, if it’s your fist photoshoot, you will feel a bit nervous and there is nothing like your favorite tunes to get you relaxed and put you in the right mood. Or if the photographer has music on already, ask to change the station to your preferred genre. She or he will be happy to do so! 


7. THINK ABOUT WHERE YOU WANT TO BE PHOTOGRAPHED

Are you picturing yourself being photographed at a cafe while you are working on your laptop and sipping a latte? Walking through a blooming lavender field or midst of a busy city? Depending on your branding needs you may need to pick different locations in addition to the photo studio. 


8. CREATE A MOODBOARD

Pinterest if your best friend here. Create your own personal branding photography board and start pinning! Use is as creatively as you want, pin different outfits, colors that you like, locations, poses, jewelry, etc.. And share this with your photographer. This way you are on the same page with what you want to achieve and the photographer doesn’t have to guess what your specific vision is.


9. USE PROPS

Props can be very useful expressing your brand mission and aesthetics. If you want to keep a continuity of color in all images but do not want to wear same color clothing you can bring a prop into your scene (a pink pastel planner or blush blue mug). If you are a nutritionist it helps to have some fresh fruits & veggies in the background, holding a green juice or perhaps an action shot of you making a meal.


10.  DECIDE ON WHERE THE PICTURES WILL BE USED

Last but not least make sure you communicate to your photographer where these images will be used. Do you need a horizontal shot as a header for your website? One for about me page? Press release? Write a list so you do not forget anything on the day of the shoot. 


Need a photographer? Email me at oksanapali@gmail.com for a free consultation.

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